The concept of a "Ryan Reynolds & Hugh Jackman Chimichanga Cook-Off" sounds like a fantastic and entertaining event, given their playful rivalry and charm. Here’s a detailed outline of how this cook-off could be organized:

### Event Overview
**Title**: Ryan Reynolds & Hugh Jackman Chimichanga Cook-Off

**Objective**: A friendly competition between Ryan Reynolds and Hugh Jackman to see who can create the best chimichanga, with proceeds or attention going to charity.

### Location and Setting
**Venue**: A professional kitchen studio or a popular cooking show set. It could also be held at a live event like a food festival or a charity gala.

**Audience**: A mix of live audience members (if it’s a live event) and viewers tuning in via live stream on platforms like YouTube, Instagram, or Twitch.

### Hosts and Judges
**Host**: A well-known chef or cooking show host to guide the event and keep the energy high. Potential candidates could be Gordon Ramsay, Alton Brown, or a popular food blogger/YouTuber.

**Judges**:
- **Celebrity Chef**: A renowned chef to provide expert critique.
- **Fan Judge**: A superfan chosen through a contest.
- **Charity Representative**: Someone from the charity benefiting from the event.

### Structure of the Event
1. **Introduction**:
- Host introduces Ryan Reynolds and Hugh Jackman, highlighting their on-screen rivalry and personal camaraderie.
- Brief explanation of the rules and what a chimichanga is for the uninitiated.

2. **Round 1 – Preparation**:
- **Ingredient Selection**: Both contestants have access to a wide array of ingredients to create their unique chimichanga recipes. They have 5 minutes to select their ingredients.
- **Preparation Time**: 20 minutes to prepare and assemble their chimichangas. During this time, the host and judges can interact with them, asking about their strategies and any personal stories related to cooking.

3. **Round 2 – Cooking**:
- **Cooking Time**: 30 minutes to cook their chimichangas to perfection. This includes frying or baking the chimichangas, depending on their chosen method.
- **Fun Interactions**: During the cooking, there can be light-hearted banter, challenges, or mini-games. For instance, they might have to answer trivia questions or complete small tasks to earn extra ingredients or utensils.

4. **Presentation and Judging**:
- **Presentation**: Each contestant has 5 minutes to present their chimichangas to the judges, explaining their inspiration and process.
- **Tasting and Scoring**: Judges taste each chimichanga and score them based on taste, creativity, and presentation.

5. **Charity Spotlight**:
- A brief segment highlighting the chosen charity, explaining its mission and how viewers can support it.

6. **Winner Announcement**:
- Judges tally the scores and announce the winner.
- The winner receives a humorous trophy or a prize related to their movies (e.g., a golden chimichanga trophy).

### Promotion and Engagement
1. **Social Media Campaign**: Leading up to the event, both Ryan and Hugh can engage in playful banter on social media, sharing behind-the-scenes content and teasing the competition.
2. **Interactive Elements**: Viewers can vote on certain aspects (e.g., best plating) or submit questions to be answered during the cook-off.
3. **Merchandise**: Limited edition cook-off merchandise, with proceeds going to charity.
4. **Post-Event Content**: Share highlights, bloopers, and exclusive interviews post-event to maintain engagement.

### Potential Outcomes
1. **Charity Impact**: Raise awareness and funds for a meaningful cause.
2. **Fan Engagement**: Strengthen the connection between the actors and their fan base.
3. **Entertaining Content**: Create memorable and shareable content that could potentially go viral.

This cook-off would undoubtedly be a hit, combining humor, competition, and a good cause with the star power of Ryan Reynolds and Hugh Jackman. Would you like to dive deeper into any specific aspects or need further details on a particular element?