How Do the Olympics Make Money? The Olympics Business Model, Explained | The Economics Of | WSJ - Vidude

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How Do the Olympics Make Money? The Olympics Business Model, Explained | The Economics Of | WSJ

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The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand partnerships and the challenges sponsors are facing at the Beijing Games. Photo: Fabrizio Bensch/Reuters

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