In this video on Branding Basics, we'll give you everything you need to know about the fundamentals of branding. We'll be covering the following topics:
1) Brand Strategy - 00:09
2) Brand Values - 01:09
3) Brand Vision - 04:12
4) Brand Mission - 05:54
5) Brand Objectives - 07:04
6) Brand Promise - 10:09
7) Brand- As a Product or an Asset - 12:53
8) How Digital Is Revolutionizing Branding - 13:39
9) Transformation Imperatives - 15:07
10) Digital Transformation Roadmap - 16:23
11) How to Build a Brand from Scratch - 17:37
12) Research Your Target Audience - 18:32
13) Identify Your Core Values - 19:16
14) Choose Your Business Name - 20:05
15) Define Your Branding Attributes - 20:58
16) Write a Slogan That Aligns with Your Mission - 21:30
17) Design Your Logo - 22:38
18) Apply and Evolve Your Branding - 23:26
19) Branding KPIs - 24:12
20) Brands within a Brand - 24:49
21) Types of Multi-Brand Strategies - 25:27
22) Geographies - 27:30
Without further ado, let's jump into Branding Basics!

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In this course, you'll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.

Key Features:
1. 100% Money Back Guarantee
2. 3+ hours of self-paced learning
3. Real-life examples and case studies from prominent companies
4. Lesson-end quizzes and hands-on projects
5. Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or technology

Eligibility:
The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field. This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.

Pre-requisites:
There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.

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