Shanghai is currently constructing and promoting a new business district in Pudong along the bank of the Huangpu River, known as the Qiantan International Business District, or “The New Bund”, as official translations refer to it.

In the northeast of the New Bund Plaza Business District known as the "second Lujiazui" in China's largest city Shanghai, the New Bund Enterprise World covers an area of ​​255,000 sqm. More than 20 buildings are planned to be erected in this area of the futuristic Pudong district in various functions and different sizes in five construction phases.

Over 84,000 sqm of commercial space and nearly 42,000 sqm of living space are to be created.

The New Bund Plaza complex currently consists of the buildings including Phase II as well as 29-03 and 33-01. The buildings provide office space for numerous well-known tenants, such as Land Rover or Tiger Gas.

An invigorating development merging commercial and residential activity, Crystal Plaza is Shanghai’s newest urban destination.

Located in the heart of the New Bund, an emerging business center in Pudong, the project consists of six office towers 80 to 120 meters tall and six residential towers situated on the southern-most parcel. Positioned like crystals in a garden, the office towers rise atop a podium interlaced by a network of pedestrian axes, encircling an open, multifaceted urban plaza that houses retail and amenity activity on multiple levels.

The heart of the complex, this central courtyard is connected by pedestrian bridges to the surrounding city and features a grand landscaped stair, inviting people to enter. This feature imbues a unique spatial quality throughout the site and provides a distinguished, elevated urban experience. The tower massing, ascension of height, and rotation creates a sense of enclosure while enhancing views into the site.

The office towers provide Class-A work spaces, with 4.5-meter floor-to-floor heights. Each building has an independent drop-off area, deliberately separated from the ground-level pedestrian circulation. Landscape elements such as plantings and trellises are strategically positioned on and around the podium to create a comfortable and attractive outdoor and semi-outdoor environment.

Breaking from rectangular geometries to create a more crystalline character, the tower façade design utilizes vertical and diagonal metal fins that reflect light in different directions at different view angles to reinforce the dynamic forms of the buildings. The same logic is carried over to the podium façade and into the interiors, such as the lobby, where surfaces are sculpted and carved to create unique spaces.


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Lujiazui is Shanghai’s glitzy financial district, known for futuristic skyscrapers like the Shanghai Tower, with its lofty observation deck, and the needle-like Oriental Pearl TV Tower, home to the Shanghai Municipal History Museum.

The area is also noted for its luxe-hotel nightlife, with European fine dining, stylish bars and posh dance clubs offering panoramic views.

Lying on the east bank of Huangpu River and facing the Bund, Lujiazui Finance and Trade Zone occupies 28 square kilometers (10.8 square miles) and is studded with around 100 high-rise buildings. Many are landmark buildings of Shanghai, making the area a great place to experience the modern flavor of this metropolis.

Often called the 'Wall Street of China', Lujiazui is the largest financial zone in mainland China, with more than 400 banks and financial institutions from both home and abroad, including HSBC, Citibank, and Standard Chartered Bank. In addition, it is home to the headquarters of over 70 international giants and about 5,000 companies engaged in trade, investment, and intermediary services. The sum of transactions in the Shanghai stock market ranks it the 2nd in the world only behind the New York Stock Exchange.

0:00 Intro
1:18 Walking around New Bund Crystal Plaza
15:29 Inside the plaza
31:09 Special moments
34:25 Night walk in Lujiazui

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