How do you turn a seasonal topic like Christmas into a successful all-year-round YouTube channel? New Zealand creators Love To Sing (and they really do), join us this week to spread holiday cheer - and eggnogs of YouTube insight!

This is a shortened version of the full interview. If you'd like to listen to the entire discussion, check us out here: https://podcasts.apple.com/au/....podcast/creator-gene

0:00 Intro
1:56 How popular is the channel when it's not Christmas?
3:08 How did you grow the channel to become so popular?
5:05 Was your success on YouTube organic or planned?
6:22 Writing original songs
6:35 Being called by Roc Nation
9:17 Licensing music (and their own)
9:52 The process of choosing and releasing songs
11:14 Release strategy
12:31 How do you make covering public domain songs stand out?
14:12 Top Tips
15:57 Important question 1 - Is Die Hard a Christmas Movie?
16:58 Favourite Christmas songs

You can find Love To Sing here:
https://www.youtube.com/user/childrenlovetosing

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