Millennials are relentless and always on the go. When it comes to the reason as to why they would travel in the first place, they each have their own whether it is the beach, love, friends or discovering new cultures.

Our mission to encourage young travellers to discover the world with our latest range of colourful suitcases is illustrated in this campaign through the use of bold editing and filming techniques. We have used these to better put forward the features our new Airconic range , the lightest American Tourister hardside case ever made, and our now-iconic flagship suitcase, Soundbox.

Whatever your reason is, when life calls, be ready.