BEACHCULT Spring 2022 South Africa - Fashion Channel

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BeachCult is designer Joanna Hedley's summer swimwear and clothing lovechild, concentrating on conscious and ethical start to finish manufacture and design in South Africa.

Fresh South African artist produced prints with earth and fire colored essentials reflect the excitement of summer, while elegant basics and summer dresses elevate your beach look to dinner or a night out.

Its swimwear is a cult favorite, made from sustainable recycled techno swim fabric and featuring distinctive fits and one of a kind patterns. 


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