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307 Views· 24 May 2024

AMG x IWC at Speed City Las Vegas


Cozy Hut
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The collaboration between Mercedes-AMG and IWC Schaffhausen at Speed City Las Vegas represents a fusion of high-performance engineering and luxurious craftsmanship. This unique event showcases the synergy between two iconic brands known for their precision, innovation, and excellence. Set against the vibrant backdrop of Las Vegas, Speed City becomes the ultimate playground for automotive and horological enthusiasts.

**Key Highlights:**

**1. Mercedes-AMG Performance Showcase:**
- Attendees are treated to an exhilarating display of Mercedes-AMG’s latest high-performance vehicles. The event features dynamic driving experiences, allowing guests to feel the power and precision of AMG engineering firsthand. From the thunderous AMG GT series to the versatile G-Class, the lineup exemplifies AMG’s commitment to pushing the boundaries of performance.

**2. IWC Schaffhausen Masterclass:**
- IWC Schaffhausen, renowned for its meticulously crafted timepieces, offers exclusive masterclasses. Guests have the opportunity to delve into the world of horology, learning about the intricate details and craftsmanship that go into creating IWC’s iconic watches. Master watchmakers demonstrate the precision and artistry involved in the assembly of these luxurious timepieces.

**3. Exclusive Vehicle and Watch Pairings:**
- Highlighting the synergy between the two brands, the event features exclusive pairings of AMG vehicles and IWC watches. Each pairing is thoughtfully curated to showcase the shared values of performance, precision, and luxury. Whether it’s the robust AMG G63 paired with the rugged IWC Big Pilot’s Watch or the sleek AMG GT Black Series complemented by the sophisticated IWC Portugieser, each duo tells a story of excellence.

**4. Interactive Exhibits:**
- Speed City Las Vegas transforms into an interactive hub where guests can explore the latest innovations from both AMG and IWC. Interactive exhibits allow attendees to engage with the technology and craftsmanship behind each brand. Virtual reality experiences, simulators, and detailed displays offer an immersive dive into the worlds of automotive and horological engineering.

**5. Celebrity Appearances and Panel Discussions:**
- The event features appearances by brand ambassadors, industry experts, and celebrities who embody the spirit of AMG and IWC. Panel discussions cover topics ranging from the future of automotive technology to the evolution of luxury watchmaking. These sessions provide insights and foster engaging conversations among enthusiasts and professionals alike.

**6. Exclusive Merchandise and Limited Editions:**
- Attendees have the chance to purchase exclusive merchandise and limited-edition items created specifically for the event. These collectibles celebrate the collaboration between Mercedes-AMG and IWC, offering fans a unique way to commemorate their experience at Speed City.

**7. Culinary Delights and Entertainment:**
- Complementing the high-octane displays and workshops, the event features gourmet dining options and live entertainment. Culinary experiences are curated to reflect the sophistication and flair of both brands, ensuring that guests enjoy a feast for all the senses.


The AMG x IWC event at Speed City Las Vegas is a celebration of performance, precision, and luxury. It offers a rare opportunity to experience the cutting-edge technology and exquisite craftsmanship that define Mercedes-AMG and IWC Schaffhausen. Whether you're an automotive aficionado, a watch connoisseur, or simply someone who appreciates the finer things in life, this event promises an unforgettable experience in the heart of Las Vegas.

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