4 Views· 24 July 2022
Why Apple Products Say 'Designed in California'
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Each time you’ve opened a new Apple product the phrase ‘Designed by Apple in California’ was likely printed somewhere on the packaging, and in some cases, even displayed on the product itself. A strange practice for a company that likes to keep their design as minimal as possible. So why does Apple use this phrase so much? Well, it has to do with brand identity.
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