Ashley Reynolds founded Cloth & Paper in 2015. A lifelong lover of pens, paper, and organization tools such as planner, Reynolds started the online company because she saw a gap in the market for organizational tools. Often flowery, printed, and multicolored, Reynolds wanted planners with a more subdued, elegant feel.

As an online business, Cloth & Paper benefited from the online shopping boom of 2020. Between 2019 and 2020 the company’s revenue grew by about 245%. Now, with an expanded team and new warehouse, Reynolds wants to expand into homeware while maintaining their growth in the organizational space.

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