Headphones on! In this exclusive video by Dezeen, curator James Taylor-Foster argues that designers can learn a lot from the cultural phenomenon of ASMR, the subject of an exhibition at the Design Museum in London.

Titled Weird Sensation Feels Good: The World of ASMR, the exhibition is a collaboration with ArkDes, Sweden's national centre for architecture and design.

The show displays a series of visual, auditory and tactile works all designed to elicit physical sensations of euphoria or calm in the viewer, a topic that the curator says is "odd" for a design exhibition.

"We need to expand what we mean by the term 'design', what can be in a design museum, what can be in a design book," Taylor-Foster argues in the video.

"Once you really start to dive deep into the world of ASMR, you understand that it's connected to so many design disciplines," he continued.

Read more at Dezeen: https://www.dezeen.com/?p=1797148

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