A commonly held belief is that human behavior is the result of rational decision making based on available information. A closer look into the science of behavior reveals the powerful role our emotions play in our decision making process. In this animated video, we look at the behavior change process using Jonathan Haidt’s analogy of an elephant, a rider, and a path.

To learn more about behavior change and the environment, visit https://behavior.rare.org.

French subtitles courtesy One Drop: https://www.onedrop.org/en/