Argan oil can cost as much as $300 per liter, making it the world’s most expensive edible oil. Just 20 years ago, however, the production of argan oil was isolated to villagers in Morocco, who sold it locally for as little at $3 per liter. But since then, the formation of women-run cooperatives has transformed the production into a billion-dollar industry. With the help of the cooperatives, the traditional skills held by the Amazigh women has created some financial independence in a male-dominated society However, the women normally make less than $220 a month — below Morocco's recommended national minimum wage. So why has argan oil suddenly gained such popularity? And what makes it so expensive?

MORE SO EXPENSIVE:
Why Agarwood Is So Expensive | So Expensive
https://www.youtube.com/watch?v=_1utBGvW5rM&t=2s
Why Icelandic Sea Salt Is So Expensive | So Expensive
https://www.youtube.com/watch?v=dgzwxRSJyfw&t=12s
Why Vanilla Is So Expensive | So Expensive
https://www.youtube.com/watch?v=3752x4PgpYE

------------------------------------------------------

#ArganOil #SoExpensive #BusinessInsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit us at: https://www.businessinsider.com
Subscribe: https://www.youtube.com/user/businessinsider
BI on Facebook: https://read.bi/2xOcEcj
BI on Instagram: https://read.bi/2Q2D29T
BI on Twitter: https://read.bi/2xCnzGF
BI on Amazon Prime: http://read.bi/PrimeVideo

Why Argan Oil Is So Expensive | So Expensive