Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year?

0:00 Intro
1:11 How clay car models are made
6:45 Why clay models cost so much
7:30 Why clay models are used

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Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business