Olympian Eileen Gu’s Marketing Power: The Risks and Rewards for Brands | WSJ - Vidude

61 Views· 06 August 2022

Olympian Eileen Gu’s Marketing Power: The Risks and Rewards for Brands | WSJ

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From Visa to Chinese e-commerce giant JD.com, around 30 brands are riding on Eileen Gu’s popularity as a U.S.-born athlete competing for China. But her marketability could be a double-edged sword for her sponsors. Photo Composite: Emily Siu

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