Shifting the paradigm. Audi is back for Dakar Rally 2023 and this time we have first-hand knowledge of what we need to succeed. From optimizing the Audi RS Q e-tron* to better preparation for the obstacles ahead, our team is on their way to take on the rigorous race in the desert once again. Follow us on our road to Dakar 2023 and watch the full film.

#audi #futureisanattitude #rsqetron #roadtodakar #audidakar
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*This vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.