One of the most important parts of the celebration of Holi, a Hindu holiday celebrated internationally, is the color. Revelers throw hundreds of varieties of the powder, called gulal, and most of it comes from the city of Hathras, India. We go inside Radha Kishan Color World to see how it churns out 600 pounds of gulal a day.

MORE BIG BUSINESS VIDEOS:
What Happens To NYC’s 3.2 Million Tons Of Trash | Big Business
https://www.youtube.com/watch?v=S758wEniU0c
How 800 Million Pounds of Himalayan Salt Are Mined Each Year | Big Business
https://www.youtube.com/watch?v=h23rF0xrhTE
How Chefs In The NBA Bubble Make 4,000 Meals A Week | Big Business
https://www.youtube.com/watch?v=RkBFVR7lfj8

------------------------------------------------------

#HoliPowder #India #BusinessInsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit us at: https://www.businessinsider.com
Subscribe: https://www.youtube.com/user/businessinsider
BI on Facebook: https://read.bi/2xOcEcj
BI on Instagram: https://read.bi/2Q2D29T
BI on Twitter: https://read.bi/2xCnzGF
BI on Amazon Prime: http://read.bi/PrimeVideo

How Over 2,000 Tons Of Gulal Are Produced in India For Holi | Big Business