Featuring: Ian Akehurst, Vice President, Marketing Analytics & Media, KAYAK | Jason Chebib, Vice President, Consumer Planning, North America, Diageo | Manjiry Tamhane, Global CEO, Gain Theory | Matthew Garrahan, Global Media Editor, Financial Times

The marriage of data and creativity does not always come naturally. But any marketer worth their salt knows that in order to compete in today’s data-obsessed world, you must use data and analytics to help guide creative decisions. So how can you strike the right balance and ensure your marketing culture is one that not only embraces analytics but also an emotional strategy?