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178 Views· 17 March 2024

Is Kanye West a Good DESIGNER? Yeezy Design Analysis



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This video was made prior to the recent antisemetic statements made by Kayne West. We condemn these antisemetic statements as abhorrent, offensive, and unacceptable.

Is Kanye West a good designer? In this video, we analyze some of his design work for Yeezy. A lot of these shoes go against every design instinct I have...and that's exactly why I love them.

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0:00 Intro
0:55 Why Yeezys are Different
3:26 Kanye Challenges Norms
4:18 The Benefits of Being an Outsider
6:00 Transcending Categories
7:00 Kanye Hires The Best People
7:37 Musical Influence on Design
8:55 Foam Runners Design Analysis
13:36 Should Kanye Be Taken Seriously?
14:15 The Key to Kanye's Success in Design

All content written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Bradley Heath (editor): https://www.linkedin.com/in/br....adley-heath-03229910

Some of the footage is from the following youtube channels:
Seth Fowler: https://www.youtube.com/watch?v=_jGA-kKThdk&
Weartesters: https://www.youtube.com/watch?v=2DVUBj_lUGI
Elliot Page: https://www.youtube.com/watch?v=EbCq-WOBZXA
BryceKicks: https://www.youtube.com/watch?v=rwn5f5C9nCI

Yeezy is Kanye West's design brand with Adidas. Industrial designers, shoe designers, and footwear designers design shoes for Ye. Yeezy 350 v2, Yeezy 700, and Yeezy Foam Runner Foamrunner are all shoes that Kanye West has designed. Kanye West "Ye" is a famous musician, but does that translate to good design? Steven Smith worked as a designer for Reebok, Nike, and New Balance.

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