38 Views· 06 November 2022
达娃之争：从恩爱眷侣到死对头，看民族品牌娃哈哈，如何绝地反击赶走外资“侵略者”【中国商业史27】上集
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【中国商业史27】娃哈哈VS达能 上集：达娃之争：从恩爱眷侣到死对头，看民族品牌娃哈哈，如何绝地反击赶走外资“侵略者”
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娃哈哈作为中国当红的饮料品牌，是如何一步一步崛起，又一步一步衰落的？
民族品牌娃哈哈，为何遭遇了法国资本的联合绞杀，甚至还失去了自己的商标？
外国资本，是如何拿下中国饮料市场，彻底垄断中国饮品的？这其中又有怎样的手段？
达能当年为何要投资娃哈哈，并与其一同合资建厂？
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