39 Views· 06 November 2022
达娃之争:从恩爱眷侣到死对头,看民族品牌娃哈哈,如何绝地反击赶走外资“侵略者”【中国商业史27】上集
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【中国商业史27】娃哈哈VS达能 上集:达娃之争:从恩爱眷侣到死对头,看民族品牌娃哈哈,如何绝地反击赶走外资“侵略者”
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娃哈哈作为中国当红的饮料品牌,是如何一步一步崛起,又一步一步衰落的?
民族品牌娃哈哈,为何遭遇了法国资本的联合绞杀,甚至还失去了自己的商标?
外国资本,是如何拿下中国饮料市场,彻底垄断中国饮品的?这其中又有怎样的手段?
达能当年为何要投资娃哈哈,并与其一同合资建厂?
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Music & Arts
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Cooking & Foodie
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