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Motorola. A Google company. It's time to commit that to memory. With the Moto X, a 4.7-inch phone going on sale later this summer for $199, the company has officially started the shot clock for the "new Motorola"; this is the first Moto product designed from scratch with Google's direct oversight. And it shows, from the packaging to the messaging to the features aimed at mainstream users. Most importantly of all, there's Moto X's standout feature: personalization. We've been hearing for years from various OEMs that smartphones are a personal statement, a reflection of the individual, but aside from a few the occasional color option, the wallpaper and case have been the only real opportunities for personal expression. Well, you can kiss those days goodbye. Motorola's keyed in to a core part of the user experience -- self-styling -- and we expect its rivals to follow suit.

Read on at Engadget: http://engt.co/14lJoIw

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