Let's have a glimpse into the real Korea - in this must-visit spot for every tourist in Seoul: Insadong! From the best traditional souvenirs to authentic old and modern foods, paintings, masks and crafts - Insadong has it all and offers a great mix of new and old Korean influences.

The Insadong area is famous for its appeal to foreign tourists, as it boasts a large selection of shops selling everything traditional Korean, without feeling like a rip-off tourist trap as other places in the world.

Walking among the many Koreans dressing up in the traditional Korean Hanbok, you can find beautiful Korean scroll paintings, traditional Korean masks and yummy local tea blends. Also other stuffs that you might have grown fond of during your stay in Korea is available in these shops - local sweets, a huge selection of Korean Ginseng products and beautiful crafts - e.g. decor items or accessories. Especially the multi-level Ssamjigil craft shopping center offers 4 levels of shops and places for little snacks.

If your souvenir hunt is done you may also enjoy the wide variety of traditional restaurants, tea houses and cafés in this area. Prices are slightly higher, but quality, decoration and the great selection of different flavors make these restaurants still a favorite among locals. And of course for your small appetite, there is also great streetfood to be had. Various skewers, rice cakes, rice toffees, dragonbeard candy, hotteoks or greentea icecream, to name a few.

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