How important is having fun and playing in the design process? Marta Veludo, Creative Direction & Design Wizard discusses how having fun enriches any creative project, and is a fundamental tool that aids discovery during the design process, at Awwwards Conference Amsterdam.

"Playfulness can be used as a tool to navigate conflicts, a tool to tap into common emotions and create a sense of cohesion, it can allow us to express our joy and connect most deeply with others."

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