If you’ve been involved in tech community for any length of time, you’ve probably heard people mention the Apple ecosystem quite a bit. Some use the term affectionately, while others can be quite critical. But what is the Apple ecosystem? It’s a little complex, since it not only refers all the products Apple makes, but also the relationship between each product and how they fit together into a cohesive user experience. So in this video, I’m going to explain why the ecosystem approach is fairly unique to Apple, and what that experience looks like for users.