Unfolding inside seven rooms of the Palatine Gallery in Pitti Palace, the Gucci Cruise 2018 collection by Alessandro Michele was woven with a Renaissance influence. Gowns with crystals, pearls or bows worn with elaborate hand bracelets. Lapels on men’s brocade suits pinned with three dimensional brooches of faces from Greek mythology: Silenus, the companion of Dionysus and Hercules, the son of Zeus. A new way of writing the House name—Guccy, Guccify and Guccification—found by Alessandro Michele through tags on Instagram, appeared on ready-to-wear and bags. Accessories crafted in retro shapes featured GG and butterfly hardware, and gold laurel crowns—evoking the goddesses of old Hollywood—were carried by hand or circled the models heads.

Music Credits:
Gucci Cruise Rhythm & Chant 2017 Variations #1 - Emre Ramazanoglu
Gucci Cruise 2017 Guitar Variations #2 - Rob Harris
Gucci Cruise 2017 Cello Variations #3 - Rob Lewis
Gucci Cruise 2017 Violin Variations #4 - Ben Lee
Gucci Cruise Harp 2017 Dussek Sonata in C minor performance by Serafina Steer