PRADA Spring 2000 Milan - Fashion Channel

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Excellence and innovation are at the heart of every activity of the Prada Group.

Values like passion, quality and attention for details characterize the work of the artisans, always committed to bring unique creations to life.

The Prada story is a remarkable one of growth and influence across all spheres of life, from haute couture to accessories and eyewear, from sports to the arts and even confectionery.

The Prada brand is one that's synonymous with all things luxury.

“Be seen, be heard” could be a Prada motto.

Her desire to stand out from the crowd is a way of staking a claim on the world.

Fashion is her weapon of choice, and she knows how to force a double take.

Prada has a habit of taking familiar classics or the clichés of good taste and turning them into something strange.


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