Chillhop founder and CEO Bas van Leeuwen and Head of Marketing Theo Egginton discuss starting a record label built from YouTube streaming. Founded with a simple idea in mind – bringing niche music to a larger audience – this is probably the most chill record label story you'll find.

ABOUT OUR GUESTS
Bas van Leeuwen
Founder/CEO, Chillhop Music
Bas van Leeuwen is the Founder and CEO of Chillhop Music, a leading platform for chill instrumental hip-hop music based in Rotterdam. He started his YouTube Channel in January 2013, which has grown to have more than 3 million subscribers on the platform. The team now consists of over 20 people around the world, from A&R to Art Direction to Web Development, and continues to expand with publishing, a new clothing line, and a Rotterdam cafe now part of the fold.

Theo Egginton
Head of Marketing, Chillhop Music
Theo Egginton is the Head of Marketing at Chillhop Music in Rotterdam. Originally from the U.K., he oversees marketing development and operations alongside strategic partnerships for Chillhop Music and its various sub-brands.

Moderator: Victoria Wiltshire CXO, Songtradr

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