With record-breaking sales of NFTs like Beeple’s Everydays – The First 5000 Days, a digital artwork that sold for $69 million USD at auction, non-fungible tokens have skyrocketed in not only popularity but also value. Taking the form of images, animations or renderings of sneakers and streetwear, NFTs offer new possibilities for establishing digital ownership, sharing creative expression and building online communities. In our latest episode of Behind the HYPE, we’re tracking the infiltration of NFTs into important areas of culture and their potential impact on the future of creative expression.

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