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Many of us dream about turning our passion or hobby into the thing we do everyday, but very few of us actually do it. In this episode I talk to World Barista Champion and co-founder of Square Mile Coffee Roasters James Hoffmann about how he had the confidence to make a career out of coffee. Expect to hear how he built a bricks and mortar business from scratch, his regrets about hustling and burnout, and how he’s amassed a YouTube following of 1.23M subscribers.

Season 2 Episode 10

00:00 Coming up...
2:28 Becoming A World Barista Champion
10:41The Economics Of Starting A Coffee Shop
14:03 The Business of Starting A Business
20:08 Profit Is Seen As A Dirty Word
22:56 Lessons In Entrepreneurship
33:10 How Important Is Having A Purpose In Business?
39:28 Bricks and Morter Vs Digital Businesses
46:28 The Dangers Of Hustling and Burnout
54:24 Enjoyment At Work & Sustainability Of Square Mile Coffee
01:10:44 Stepping Back As A Business Owner
01:14:39 Getting Into YouTube
01:24:36 What are your streams of income?

🔗 CONNECT WITH JAMES

🎥 YouTube Channel - @James Hoffmann
🐦 Twitter - https://twitter.com/jimseven
📸 Instagram - https://www.instagram.com/jimseven/
💻 Website - https://www.jameshoffmann.co.uk/
☕️ Stone Mile Coffee Roasters - https://shop.squaremilecoffee.com/

🔗 CONNECT WITH ALI

🎥 YouTube Channel - https://youtube.com/aliabdaal
🐦 Twitter - https://twitter.com/aliabdaal
📸 Instagram - https://instagram.com/aliabdaal
💻 Website - https://aliabdaal.com
👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/

📚 RESOURCES MENTIONED

The E Myth Revisited by Michael E Gerber - https://geni.us/l82ef
The Great CEO Within by Matt Mochary - https://geni.us/jrMmh
Seth Godins Blog - https://seths.blog/
11 Reasons Not To Become Famous (Tim Ferriss' Blog Post) - https://tim.blog/2020/02/02/re....asons-to-not-become-

📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

🎙 ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover their journey's towards finding joy and fulfilment at work and in life. In each episode our host Ali Abdaal talks to his guests about their philosophies, strategies and tools that have helped them along their personal path to living a life of happiness and meaning. There's no manual for living a happy life, but we hope that from these shared experiences you'll leave each episode with practical advice you can use to help you along the way.

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