How Sephora Revolutionized Makeup Consumption | The Economics Of | WSJ - Vidude

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How Sephora Revolutionized Makeup Consumption | The Economics Of | WSJ

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The makeup giant Sephora played an outsized role in creating the modern cosmetics industry. WSJ reporter Khadeeja Safdar unpacks the unconventional business strategies that led to Sephora’s early success and the retailer’s more recent moves to adapt to the pandemic market. Photo: Nina Westervelt/Bloomberg

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