12 Views· 06 August 2022
How Sephora Revolutionized Makeup Consumption | The Economics Of | WSJ
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The makeup giant Sephora played an outsized role in creating the modern cosmetics industry. WSJ reporter Khadeeja Safdar unpacks the unconventional business strategies that led to Sephora’s early success and the retailer’s more recent moves to adapt to the pandemic market. Photo: Nina Westervelt/Bloomberg
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Up next
Film & Animation
Music & Arts
Pets & Animals
Sports & Outdoors
Travel & Events
Gaming
People & Vlogs
Comedy
Entertainment
News & Politics
How-to & Style
Design & Creativity
Homes & Real Estate
Autos & Vehicles
Education
Science & Technology
Fashion & Beauty
Cooking & Foodie
TV & Drama
Products & Reviews
Health & Wellbeing
Brand & Premieres
Documentary
Local Business & Services
Other
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