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3 Views· 12 September 2022

The TRUTH about Fujifilm Cameras

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Tony Northrup covers Fujifilm's new cameras: the Fujifilm GFX 50S II (http://sdp.io/gfx50s2), the Fujifilm X-T30 II (http://sdp.io/xt302), and the Fujifilm X-T3 WW. He also discusses the past, present and future of Fujifilm cameras. The fact is, Fujifilm seems to have changed their strategy. Kaizen no longer seems to be a priority for them. Updates seem to be incremental. They're driving the medium format GFX system down-market to compete with full-frame. Whereas Fujifilm was previously the mirrorless technology leader, features like autofocus and video resolution have fallen further behind Sony and Canon every year.

Fujifilm has changed their strategy and this reveals a great deal about the future of Fujifilm cameras.

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