VICTORIA’S SECRET 1st Anniversary 2021 Milan - Fashion Channel

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Farewell to the famous "angels", welcome diversity and inclusiveness.

This is how the path of the American lingerie brand Victoria’s Secret after a year of life in Milan can be summarized.

The brand has faced a real makeover by seeing at the center of its new strategy a collective of women who are a source of inspiration for change, such as models Hailey Beiber and Bella Hadid, who have joined the VS Collective group dedicated to female empowerment.

The two top models, in addition to playing the ground of brand ambassadors, will be protagonists of the new approach of the brand, illustrated on the first anniversary of the opening of the 2 thousand square meter store in the shadow of the Milan Cathedral, by Vera Bortolato, General Manager Percassi Retail.

“The revolution (emphasized Bortolato) also involves sizes, for a more inclusive fashion aimed at everyone”.


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