James Watt is the CEO and founder of Brewdog, the Scottish craft beer sensation that is now valued at $2 billion. A former sea captain, he’s had to navigate increasingly choppy waters at Brewdog.

Topics:
0:00 Intro
01:36 Your early years
09:00 Being a sea captain & what it taught you
13:23 The start of Brewdog
26:25 Your marketing principles
38:59 Adjustments from being a fisherman to CEO of a global company
44:09 Your leadership evolution
49:31 Why don't you step down as CEO?
52:47 Did you ever imagine you’d be here?
58:34 Forgiving your mother for creating 'that voice'
01:04:21 Punks with purpose letter
01:15:57 Horrific interviewing techniques
01:22:26 Why did you invest in Heineken?
01:25:15 Autism
01:28:25 Whats the silver lining here?
01:29:46 Anxiety & Therapy
01:35:28 The future of Brewdog - sustainability
01:40:14 Finance advice
01:45:52 The last guest question


James:
https://www.instagram.com/brewdogjames/?hl=en
https://twitter.com/BrewDogJames?s=20&t=wXnTEyTvBKbmeTrXwFFrcg

Shows mentioned
Good Ship BrewDog, BBC sounds - https://www.bbc.co.uk/sounds/brand/p0cfkklv?partner=uk.co.bbc&origin=share-mobile
The Truth about BrewDog - https://www.bbc.co.uk/programmes/m0013yfj

Books mentioned:
Ben Horowitz - amazon.co.uk/Hard-Thing-About-Things-Building/dp/0062273205/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=


Listen on:
Apple podcast - https://podcasts.apple.com/gb/....podcast/the-diary-of
Spotify - https://open.spotify.com/show/....7iQXmUT7XGuZSzAMjoNW


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