You and your business can try Onshape for free at https://Onshape.pro/DesignTheory . This video is all about Tesla, its design language, transportation design, and industrial design. Elon Musk is the face of Tesla, but Franz Von Holzhausen changed car design forever through his work at Tesla. I wanted to highlight his accomplishments here, as well as show you how he saved Tesla from bankruptcy through great design.

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0:00-0:45 Who is Franz?
0:46-1:50 Tesla About to Go Bankrupt
1:51-3:48 Franz' design plan
3:49-5:18 Making electric cars beautiful
5:19-6:53 Tesla's minimalism
6:54-9:11 Tesla's branding
9:12-10:15 Onshape
10:16-11:40 Going Bankrupt (again)
11:41-14:11 Creating a Design Icon
14:12-16:52 Cybertruck weirdness
16:53 Tesla is the ONLY successful new American car company

BIG shout out to the following people:
-Raffi Minasian for car design input and confirming my original thoughts on the design as well as expanding on them.
-Aristotelis Kostopolous for helping with structuring the flow of the story and research

All content directed by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.