Step aside Harajuku! For, like the over-tanned ‘Gyaru’ fad, you are not cool anymore! That’s right...we said it, Harajuku is not cool anymore! Maybe because of its over-popularity among tourists from across Japan and around the world, Japan’s fashion-oriented youth that once shopped around Harajuku have a new safe haven with Shimokitazawa.

Not only does it contain hundreds of small shops scattered within a few pedestrian-friendly roads, Shimokitazawa offers a great selection of bars and incredible restaurants too! What also make this place special is its capacity to mix youth-oriented shops with more traditional stores & markets that older people love to visit.

So remember, for your next trip to Tokyo, make sure to skip Harajuku and go straight to Shimokitazawa for a unique fashion oriented experience!

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