watermark logo

2 Views· 09 December 2022

Why Ceremonial-Grade Matcha Is So Expensive | So Expensive Food | Business Insider

Advertisement


natishamccalli
Subscribers

The greener matcha is, the smoother and more complex its flavor. But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green powder takes a few seconds to dissolve in water, it takes an entire year to grow. Jintaro Yamamoto runs a 180-year-old tea farm, one of the oldest in Uji, Japan. We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive.

For more, visit: https://www.instagram.com/yamamotojinjirou/

MORE SO EXPENSIVE FOOD VIDEOS:
Why Copper River King Salmon Is So Expensive | So Expensive Food | Business Insider
https://youtu.be/loQWJaa1_hM
Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider
https://youtu.be/4nVOhHo0puE
Why Miyazaki Mangoes Are So Expensive | So Expensive Food | Business Insider
https://youtu.be/MRyWyWIWhrc

------------------------------------------------------

#Matcha #Tea #Businessinsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit us at: https://www.businessinsider.com
Subscribe: https://www.youtube.com/user/businessinsider
BI on Facebook: https://read.bi/2xOcEcj
BI on Instagram: https://read.bi/2Q2D29T
BI on Twitter: https://read.bi/2xCnzGF
BI on Snapchat: https://www.snapchat.com/disco....ver/Business_Insider
Boot Camp on Snapchat: https://www.snapchat.com/disco....ver/Boot_Camp/338337

Why Ceremonial-Grade Matcha Is So Expensive | So Expensive Food | Business Insider

Show more


Up next

Advertisement


0 Comments