Campari – We Are Cinema (Extended Version) Inspires New Zealand’s Creative Spirits

Campari’s “We Are Cinema” Extended Version is more than a commercial — it’s a bold celebration of creativity, storytelling, and passion through the lens of film. Featuring striking visuals and emotionally charged moments, this cinematic campaign positions Campari as not just an aperitif, but a symbol of artistic expression — one that’s resonating strongly with New Zealand’s filmmakers, creatives, and design lovers.

From Wellington’s indie directors to Auckland’s creative agencies, Kiwi audiences will connect with the campaign’s message: that every sip, like every scene, is crafted with intent. Campari’s deep-rooted ties to Italian cinema and artistic heritage echo the growing film and cocktail culture in Aotearoa, where storytelling happens across both screen and glass.

Whether you're toasting at a local film festival or mixing a Negroni at a rooftop bar, We Are Cinema reminds New Zealanders that creativity belongs in every frame — and every pour.

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Daniel Chyi 戚钊

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