Shrinkflation May Leave Fewer Chips in Your Bag | Price Index | WSJ - Vidude

20 Views· 06 August 2022

Shrinkflation May Leave Fewer Chips in Your Bag | Price Index | WSJ

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Consumers are growing savvy to shrinkflation, the practice of downsizing the contents of a product rather than raising prices. So companies are getting creative. WSJ’s Annie Gasparro explains how to spot it in all its forms. Illustration: Adele Morgan

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