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’Rock DJ’ was the first single to be taken from Robbie's third studio album 'Sing When You're Winning'. First released in July 2000, the ground-breaking official video was directed by Vaughan Arnell, who had previously worked with Robbie on the videos for 'Angels', 'Let Me Entertain You' and 'Millennium'. At the 2001 BRIT Awards 'Rock DJ' won the British Video of the Year and British Single of the Year.

Both the single and album went to No. 1 in the UK. ‘Rock DJ’ was written by Robbie with Guy Chambers and Kelvin Andrews, while its clever use of a sample from Soul legend Barry White's 1977 single 'It's Ecstasy When You Lay Down Next To Me' saw additional co-writing credits for Nelson Pigford and Ekundayo Paris.

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