What do the top 7% of negotiators have in common? How do they simultaneously ask for more – and get it – while actually strengthening their relationships? In a time when more than half of us avoided negotiating our last salary, Professor Alex Carter reveals 5 secrets to confidently asking for what you’re worth.

Alex Carter is a Columbia Law School professor, mediator and negotiation trainer to the United Nations. For the last 20 years, she has taught hundreds of thousands of people how to take lessons from the world’s highest-stakes negotiations and apply them to their everyday lives. Professor Carter’s first book, Ask for More: 10 Questions to Negotiate Anything (Simon & Schuster), was published in 2020 and became an instant Wall Street Journal Business Bestseller. As a keynote speaker, Alex helps companies around the world secure larger deals, prevent losses and retain top talent. Her work has been featured in The Wall Street Journal, Good Morning America, The New York Times, MSNBC’s Morning Joe, The CBS Early Show, NPR Marketplace, CNBC, Fast Company, and more. She is a contributor for NBC News’ Know Your Value, a news site devoted to helping women grow in their careers and reach their full potential. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx