We spend an inordinate amount of time concentrating on the question of whether or not we are liked. It would be a great deal wiser to put our energy into actually proving likeable and persuading our audience of our affection for them.

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“One of the most acute questions we ask ourselves in relation to new friends and acquaintances is whether or not they like us. The question feels so significant because, depending on how we answer it in our minds, we will either take steps to deepen the friendship or, as is often the case, immediately make moves to withdraw from it so as to spare ourselves humiliation and embarrassment.”

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CREDITS

Produced in collaboration with:

Nick Hilditch
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