Coca-Cola® Masterpiece Campaign Lands in NZ: Art, Culture, and Kiwi Creativity Collide

Coca-Cola® Masterpiece isn’t just a global ad — it’s a bold celebration of art, imagination, and storytelling. Now resonating with audiences in New Zealand, this visually stunning campaign blends classic masterpieces with modern creativity, showing Coke as a symbol of shared inspiration across generations and cultures.

For Kiwi audiences, the Masterpiece campaign holds a unique appeal. With New Zealand’s deep-rooted artistic heritage — from Māori carving and tukutuku panels to contemporary street art in Auckland, Christchurch, and Wellington — the idea of blending timeless art with today’s expression feels especially relevant. Local creatives, design students, and cultural commentators are already drawing comparisons to how Aotearoa values both history and innovation in the arts.

The video features iconic works like Edvard Munch’s The Scream and Van Gogh’s Bedroom in Arles, brought to life in surreal animation — and seamlessly passed from one piece to the next, with a Coca-Cola bottle at the centre of it all. In a country where visual storytelling is a cornerstone of identity (from kapa haka to indie film), this campaign lands with depth and style.

Coca-Cola® Masterpiece also connects with Kiwi themes of collaboration, inspiration, and global connectivity. Whether you’re sipping Coke on a beach in the Coromandel or sketching in a Dunedin café, this campaign reminds us that creativity knows no borders — and that something as simple as a bottle can still spark a masterpiece.

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Daniel Chyi 戚钊

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