Do you associate chocolate cake with guilt or celebration? Your answer will have surprising consequences for the success of your diet, says David Robson, author of The Expectation Effect: How Your Mindset Can Transform Your Life.

In BBC Reel's latest Rethink episode, he explains how our thoughts can powerfully shape our body’s response to food – and how enjoyment and indulgence are essential ingredients of any healthy diet.

Video by Izabela Cardoso & Fernando Teixeira
Animation by Maria Adriana Ventura
Exectutive Producer: Griesham Taan

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