Brad Pitt x De’Longhi: The Perfect Coffee Journey Kiwis Are Brewing Into Their Mornings

From bean to cup, the “Perfetto” campaign by De’Longhi, featuring global icon Brad Pitt, brings luxury coffee culture to life — and Kiwis are loving every second of it. In a country where flat whites, long blacks, and bean-to-barista precision are a daily ritual, this cinematic ad feels like it was made for New Zealand’s coffee-obsessed culture.

Whether you’re enjoying a quiet sunrise brew in Queenstown, grabbing a takeaway in Ponsonby, or crafting the perfect espresso in your Wellington apartment, Pitt’s slow, deliberate journey from bean to bliss mirrors the kind of mindful routine Kiwi coffee lovers take pride in. With De’Longhi’s elegant machines now popular in NZ homes, this ad showcases the brand’s premium quality — and its appeal to those who value both design and taste.

For home baristas, interior design fans, and luxury appliance enthusiasts, this campaign is more than an ad — it's inspiration. Pitt’s understated charm and the warm, European visuals blend seamlessly with Aotearoa’s own appreciation for artisanal living, thoughtful consumption, and starting each day with a moment of grounded perfection.

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