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Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.

Editing by Brad Heath: https://twitter.com/brad_heath_

All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.









Time stamps:
0:00 intro
1:00 Good Design is Honest
6:48 Good Design is As Little Design As Possible
14:09 Good Design is Environmentally Friendly
15:51 Good Design is Long Lasting
16:42 Good Design is Thorough Down to the Last Detail
18:08 Good Design is Unobtrusive
19:00 Good Design Makes a Product Understandable
19:40 Good Design Makes a Product Useful
20:35 Good Design is Innovative
20:52 Good Design is Aesthetic & Other Parting Thoughts
21:50 Dieter's REAL Secret Of Good Design