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1044 Views· 22 November 2022

從畢加索到 A$AP Rocky，Goyard 如何打造奢侈品傳奇？| Behind the HYPE

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作為世界上最古老且仍然具有相當大影響力的法國奢侈皮具品牌，Goyard 佈滿標誌性字母圖案的配飾可謂是名人、歌手以及收藏家們趨之若鶩的珍品。儘管正式成立的時間是 1853 年，但 Goyard 的前身 - House of Martin 的歷史可以追溯至 1792 年甚至更早：當時的 Goyard 家族尚未躋身皮革製品行業，而是經營著伐木運輸生意。1834 年，Goyard 於巴黎開設了具有歷史意義的旗艦店，並一直保留至今。而這家法國奢侈品牌成功的關鍵正是在於它的低調以及獨一無二的聲譽，並將之成功延續到現在。在本期的 Behind The HYPE 中，HYPEBEAST 將帶你回顧 Goyard 的光輝歷史。

詳情請瀏覽：https://hypebeast.com/zh/hb1ntzd

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Miscellaneous & Other Film & Animation Music & Performing Arts Pets & Animals Sports & Outdoors Life Travel & Adventure Gaming & eSports People & Vlogs Memes & Viral Trends Entertainment & Celebrity News & Politics How-to & DIY Design & Creativity Homes & Real Estate Cars & Transportation Education & Learning Science & Technology Fashion & Beauty Food & Cooking TV Drama & Web Series Product Reviews & Unboxings Health & Wellness Brands & Product Launches Documentary & Deep Dives Local Business & Services Business & Startups Finance & Investing