In the 1990s, a Pepsi marketing stunt promised soda drinkers in the Philippines a chance at getting rich. But an error in the campaign led thousands of people to think they had won—triggering rioting, lawsuits and even deaths.

For more about the Pepsi prize fiasco, read Jeff Maysh's full story in Bloomberg Businessweek: https://www.bloomberg.com/news..../features/2020-08-04

#Storylines #BloombergBusinessweek #Pepsi
--------
Like this video? Subscribe: http://www.youtube.com/Bloombe....rg?sub_confirmation=
Become a Quicktake Member for exclusive perks: http://www.youtube.com/bloomberg/join

QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel QuickTake News for breaking global news and insight in an instant.