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John Paul DeJoria is the founder of Paul Mitchell Systems (hair care) and Patron (tequila).

In this video, I learn how he went from being homeless and living out of his car, to building two billion dollar global business empires in totally separate industries.

☮️❤️😃 All ad revenue from this video will be donated to Jean Paul’s Peace, Love, and Happiness Foundation: https://peacelovehappinessfoundation.org/

Timestamps:
00:00 - Intro
00:42 - How Jean Paul became homeless
03:15 - Living off of $2.50/day
05:06 - Overcoming homelessness
06:34 - From $0 to $1M
07:44 - Partnering with Paul Mitchell
09:23 - How to sell products
14:24 - From $1M to $1B
15:52 - Start a business while working a day job
16:23 - Patron’s origin story
18:23 - No one wanted Patron at first
19:10 - Bruce Springsteen x Patron
22:35 - Selling Patron for billions
22:54 - The $50 million check
24:08 - The Clint Eastwood story
25:39 - Hairdressers helped Patron
26:19 - Hiring/growth philosophy
27:55 - What does rich mean?
28:46 - Jean Paul was a successful janitor
30:10 - Advice for people just starting out
31:15 - Is the American dream still alive?
33:55 - When he knew he ‘made it’
34:26 - How to get over regret
35:38 - #1 book recommendation
36:26 - Be a kind person
36:54 - What’s a great life?
37:08 - The richest man in the world was unhappy


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