When you build a New SMTP Server with a new IP Address, or when you subscribe to an SMTP Service with a Dedicated IP, and Before You can Start Sending Your Email Marketing Campaigns, you have to warm up your IP Address.

Also, you need to warm it up if you left your IP without sending any email for more than 30 days or so.

What is Warming Up IP?
When you have a new Brand IP Address for your SMTP, this IP will have no Reputation on the internet, and ISPs (internet service providers) doest know this IP. SO IP warmup is the practice of building Your Reputation on The Internet by gradually increasing the volume of mail sent with your IP address according to a predetermined schedule.

When an ISP notices an email suddenly coming from a new IP address, they will immediately begin evaluating the traffic coming from that IP. Since ISPs treat email volume as a key in determining spam, it is best to start sending a low email volume, then increasing up your way up to more significant amounts. This gives the receiving email providers a chance to carefully observe your sending habits and record how your recipients engage with your email.

In general, Warming up takes between 2-10 Weeks according to your scenario and the number of emails you want to send per day.

How do ISPs evaluate your emails and Reputation?
When you start the warming up process, ISPs will Evaluate your Reputation according to three Main Factors:

Bounce Rate: When you send an email campaign, you need to ensure that your emails are valid emails, High bounce rate will destroy your reputation.
Spam Messages: Your Message content is essential; ISPs will check if you are using any spammy keywords or blacklisted links.
User Interaction: How Recipients are interacting with your emails, if they are reporting you as spam, then this is a real problem!

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Warming Up IP Address Guide, Schedules and Tips:
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