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A little bit of basic economic theory goes a long way when you’re running a startup. If you’re about to launch, or are thinking about pricing for your product I highly recommend taking some time to learn about price elasticity. It’s a really important concept.

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Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.